Beyond Autism: Applied Behavior Analysis

Applied behavior analysis is not just for individuals with Autism. The (Bx) Movement is pushing the boundaries.  Listed below are use cases that demonstrate how the science is used to generate optimal outcomes. Brett Yarris outlines different out-of-the-box use cases for ABA that are not specifically geared towards traditional uses for Autism.

Applied Behavior Analysis for Professional Athletes

We have a YouTube series with Kansas City Chiefs Offensive Lineman Lucas Niang demonstrating how ABA helps him in the NFL. Needing to stay ready during a year away from the game during the pandemic, ABA helped the Superbowl 57 champion come back and step into a starting role.

Media Production

Brett Yarris, as part of his previous role as the lead strategist for Pro Football Network, develops and produces multiple successful content campaigns. The principles of ABA show up in crafting amazing story telling with icons like ESPN’s Ryan Clark and the NFL’s first ever team-level female CEO Amy Trask.


You also find these principles in the creation of long-form documentaries that take you through multiple layers of the story process, such as in the Pro Football Network production “Hopeful”.


Special Education

Anyone in the Special Education community will be aided by a better understanding of applied behavior analysis. We put extra emphasis on physical education and active living skills. We also provide guidance that touches on all things that impact the community through ABA.

At the (Bx) Movement, we create:

  • Content and educational courses to better help families navigate the resources available to them
  • Content for schools and educational organizations helping them better meet their goals
  • Content for professionals in special education helping them better reach their clients and students

Applied Behavior Analysis in Physical EducationUsing Applied Behavior Analysis to help families navigate the special education environmentApplied behavior Analysis used to promote healthy living skills for individuals with special needs.